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Title details for Can't Buy Me Like by Bob Garfield - Available

Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

by Bob Garfield
Doug Levy
ebook
1 of 1 copy available
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1 of 1 copy available
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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