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The Tipping Point

ebook

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Expand title description text
Publisher: Little, Brown and Company

Kindle Book

  • ISBN: 9780316144797
  • Release date: November 1, 2006

OverDrive Read

  • ISBN: 9780316144797
  • Release date: November 1, 2006

EPUB ebook

  • ISBN: 9780316144797
  • File size: 821 KB
  • Release date: November 1, 2006

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Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

Levels

ATOS Level:9.1
Interest Level:9-12(UG)
Text Difficulty:8

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Expand title description text