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Title details for Digital Wars by Charles Arthur - Available

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

by Charles Arthur
ebook
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1 of 1 copy available

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.
This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

  • Creators

  • Publisher

  • Release date

    May 3, 2014

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780749472047

    • EPUB ebook

      • ISBN: 9780749472047
      • File size: 522 KB

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      August 13, 2012
      Arthur, a longtime tech editor (currently for the Guardian), relates an in-depth history of the worlds of Apple, Microsoft, and relative newcomer Google (founded in 1998âover 20 years after its titular forebears). The author focuses primarily on the personalities of the two big playersâBill Gates and the late Steve Jobsâand positions Google inventors Larry Page and Sergey Brin as being at the helm of a different generation of digital entrepreneurs who "had come of age in a world where the Internet was already a background hum" and Tim Berners-Lee (the inventor of the World Wide Web) was a familiar name to folks in the know. Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. He also maps the changing landscape of Internet companies and relates plenty of behind-the-scenes anecdotes, some of which do little to contradict the popular image of Steve Jobs as genius/tyrant. Lively and informative, even non-geeks will find this story riveting.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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